Campaigns Highlights
I plan, launch, and optimize paid media and e-commerce campaigns that consistently beat targets.
2025- 2026 Din Tai Fung New Year’s Eve
ROAS 22.8x
Tickets sold out 2 weeks ahead
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Objective
To sell New Year’s Eve ticket for Din Tai Fung at Burj Khalifa
Results
- 2026 Revenue: +27.9% YoY (Tickets sold out 2 weeks early)
- 2026 ROAS: 22.8x (13.5x in 2025)
Channels
Paid Media (Meta, SEM, Pmax and ChatGPT Ads), Social Media and Website
My role
- Paid Media: Planned, executed and optimized a full-funnel campaign to hit sales target
- Social Media: Curated content and drove audience engagement
- Website: Built a landing page and streamlined WhatsApp reservations
2025 Karate Kids x Din Tai Fung: Where Legends Meet
+382% MoM Engagement Rate
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Objective
Partnered with Sony Pictures on a Karate Kid: Legends crossover to celebrate Din Tai Fung’s 10th anniversary, boost engagement with loyal fans, and extend the brand’s reach through the film’s audience as well as Karate Kids Special Meal to boost revenue
Results
- Engagement Rate: +382% MoM
- Follower Growth: +2890 Followers in 1 month
Channels
Social Media, Paid Media(Meta and Youtube), Website
My role
- Paid Media: Planned, ran and optimized a full-funnel campaign to hit engagement goals
- Social Media: Created 10th anniversary content with the designer and photographer, and managed community engagement (Video)
- Website: Built a landing page showcasing Din Tai Fung’s 10-year journey
2023 ASUS ROG Ally Launch
Sales Hit Rate 465%
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Objective
To launch ASUS ROG handheld gaming device on ASUS Eshop in UAE market and to hit the sales target.
Results
- ROF Ally Sale Hit Rate : 465%
Channels
Paid Media (Pmax and SEM) and E-commerce Website
My role
- Landing Page & Website Optimization: Built the page and fixed where users dropped off before buying (Website)
- Go-To-Market Plan: Ran the launch plan (bundle & early bird offer) and localized campaign assets into Arabic
- Paid Media: Led the strategy and managed the agency to deliver results
2023 ASUS Ramadan Sales
Revenue +63% YoY
Pmax ROAS 8.3x
SEM ROAS 10.2x
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Objective
To boost laptop sales by integrating local tradition
Results
- Revenue Growth: +63% YoY
- Pmax ROAS: 8.3x
- SEM ROA: 10.2x
Channels
Paid Media(Pmax, SEM), Website
My role
- Paid Media: Planned a full-funnel campaign and monitored agency’s performance to ensure target hitting
- Website: Built a campaign landing page to smooth user journey
2023 ASUS Summer Sales
Revenue +28% YoY
Pmax ROAS 2.8x
SEM ROAS 5.6x
Meta Ads ROAS 3.4x
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Objective
To grow ASUS Laptop during summer time to make sure we hit yearly sales goal
Results
- Revenue Growth: +28% YoY
- Pmax ROAS: 2.8x
- SEM ROA: 5.6x
- Meta ROAS: 3.4x
Channels
Paid Media(Pmax, SEM, Meta), Website
My role
- Paid Media: Planned a full-funnel campaign and monitored agency’s performance to ensure target hitting
- Website: Built a campaign landing page to smooth user journey
2023 ASUS Back to School
Revenue +83% YoY
Pmax ROAS 10.2x
SEM ROAS 5.3x
Meta ROAS 2.3x
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Objective
To grow ASUS Laptop during back to school by freebie bundle (ASUS Backpack and ROG EarPods) to hit quarterly target
Results
- Revenue Growth: +83% YoY
- Pmax ROAS: 10.2x
- SEM ROA: 5.3x
- Meta ROAS: 2.3x
Channels
Paid Media(Pmax, SEM, Meta), Website
My role
- Paid Media: Planned a full-funnel campaign and monitored agency’s performance to ensure target hitting
- Website: Built a campaign landing page to smooth user journey
2023 ASUS Eshop Anniversary
Revenue +145% YoY
Pmax ROAS 14.2x
SEM ROAS 8.3x
Meta ROAS 6.4x
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Objective
To grow laptop sales by pushing Vivobook Pro 15 OLED as Eshop exclusive model and best price to hit quarter target as well as Stephen relationship with ASUS Fans.
Results
- Revenue Growth: +145% YoY
- Pmax ROAS: 14.2x
- SEM ROA: 8.3x
- Meta ROAS: 6.4x
Channels
Paid Media(Pmax, SEM, Meta), Website
My role
- Paid Media: Planned a full-funnel campaign and monitored agency’s performance to ensure target hitting
- Website: Built a campaign landing page to smooth user journey
2023 ASUS Flash Sales
Revenue +620% YoY
Pmax ROAS 21.3x
SEM ROAS 28.4x
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Objective
To increase laptop sales with 1000 AED discounted with all laptop models in boost short-term sales with flash sales.
Results
- Revenue Growth: +620% YoY
- Pmax ROAS: 21.3x
- SEM ROAS: 28.4x
Channels
Paid Media(Pmax, SEM), Website
My role
- Paid Media: Planned a full-funnel campaign and monitored agency’s performance to ensure target hitting
- Website: Built a campaign landing page to smooth user journey
Websites & SEO
I develop and optimize brand websites with SEO that drives traffic and conversions.
Umami
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Highlights
- Organic Session +638% YoY for the first month after website revamp
Koryo
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Highlights
- Organic Session +218% YoY for the first month after website revamp
Chinese Palace Group
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Highlights
- Organic Session +80% YoY for the first month after website revamp
Panda Chinese
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Highlights
- Organic Session +80% YoY for the first month after website revamp
Din Tai Fung
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Highlights
- Organic sessions: +345% YoY after the website revamp
- Search ranking: up 15 positions (Sep 2026)
About me
Yuting Shen
Experience
Sep 2024 – Present
Assistant Digital Marketing Manager
Chinese Palace Group · Dubai
Nov 2022 – Nov 2023
E-commerce Manager
ASUS Middle East · Dubai
Feb 2021 – Aug 2022
Social Media Marketing Specialist
Chengzhi Education Foundation · Taipei
Sep 2020 – Jan 2021
Social Media Marketing Intern
Chengzhi Education Foundation · Taipei
Skills & Tools
Paid Media
- Skills: SEM, Performance Max, YouTube, Lead Generation, A/B Testing
- Tools: Google Ads, Meta, TikTok, Snapchat, ChatGPT Ads, Aggregator Ads
Social Media
- Skills: Content Strategy, Community Engagement, Social Analytics
- Tools: Canva, CapCut, Hootsuite, Sprout Social, Meta Business Suite
Website & Search
- Skills: Web Design, User Journey Optimization, SEO, GEO & AEO
- Tools: Webflow, WordPress, Wix, Figma, Framer, Lovable, Google Search Console
E-commerce & Aggregators
- Skills: Promotional Campaigns, Purchase Journey Optimization, Aggregator Management
- Tools: Magento, Shopify, Talabat, Deliveroo, Noon, Keeta
Marketing Analytics
- Skills: ROI & Data-Driven Optimization, Reporting, Dashboard Building, AI-powered Analysis
- Tools: GA4, Looker Studio, Tableau, Supermetrics, Claude, Perplexity
Education
Bachelor of Arabic Language and Culture
National Chengchi University, Taipei 2016–2021
Arabic Language Exchange Program
Sohar University, Oman, 2018–2019
Certification
Marketing Analytics Professional Certification Meta 2024
Digital Marketing and E-commerce Certification Google 2024
Social Media Marketing Professional Certification Meta 2024
Intro
Yuting Shen is a Dubai performance marketer across F&B and consumer tech. She owns the full funnel and turns budget into revenue: 22.8x ROAS on a Din Tai Fung New Year’s Eve campaign that sold out two weeks early, 465% of the ROG Ally launch target, +638% organic sessions after a site rebuild. Deep grounding in MENA language and culture, backed by a bachelor’s. Speaks English, Arabic and Mandarin.
Social Media
I create data-driven content that crosses cultures in Arabic, English, and Mandarin.
Din Tai Fung
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Highlights
Go to Din Tai Fung AE
Gyu Kaku
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Highlights
Go to Gyu Kaku ME
Bamboo Bistro
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Highlights
Go to Bamboo Bistro AE
Gyu Boss
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Highlights
Go to Gyu Boss ME
Koryo
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Highlights
Go to Koryo AE
Chinese Palace
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Highlights
Go to Chinese Palace AE